A Couple of Chicks

A digital marketing agency focused on travel and tourism marketing, A Couple of Chicks e-Marketing brings together social media strategists, web copy writers, search specialists, SEO marketing experts, online PR, and travel industry professionals with proven strategies for building successful online brands in a fun and non-intimidating way.

As a full-service online marketing agency, we offer a suite of interactive marketing services with specific expertise in the tourism, travel and hospitality industry. We are really good at it too – and we have a whole collection of great case studies to prove it!

With proven expertise and a team collective of over 200 years combined tourism marketing expertise, A Couple of Chicks e-Marketing provides clients with digital marketing strategy, guidance, execution and measurement to ensure success on the web.

Our proven approach to Marketing on the World Wide Web can work for your business too – ready to get started?  Don't forget to check us out on Google+.

 

Innovate or miss your “Target”

Innovate or miss the mark. Change is not only good, but necessary. Target is the perfect example of failure to innovate. I am certain that the Target Corporation had the best of intentions bringing its promise of quality retail at low prices to Canada – only two short years ago. The popular US retail giant
2015-01-27 09:05:19 • Full Text

The beginning: One post, tweet and heart at a time

I am going to write a book with this article as the start of my adventure. This book might be written as a series of blog posts, or on Wattpad, but while reflecting on how we are telling our collective social story, I am excited to tell my own in whatever place I am comfortable to do it.
2014-12-12 08:26:27 • Full Text

SEARCH SWEET SPOT: Beyond Google's Mothership

A look at travel distribution online in SEARCH – Beyond Google. Part-One of a Two-Part series.   Over the past 5-years, online travel booking revenue has grown by more than 73%, with 57% of all travel reservations now made online. (eMarketer; 2014) Travel marketers know that a large portion of their digital advertising budgets should
2014-11-24 15:26:14 • Full Text

SEARCH SWEET SPOT: Beyond Google’s Mothership

A look at travel distribution online in SEARCH – Beyond Google. Part-One of a Two-Part series.   Over the past 5-years, online travel booking revenue has grown by more than 73%, with 57% of all travel reservations now made online. (eMarketer; 2014) Travel marketers know that a large portion of their digital advertising budgets should
2014-11-24 15:26:14 • Full Text

The key to success in digital marketing = Happiness

This is a fast paced digital world we live in and we as marketers are always looking for new ways to get customers to buy. Perhaps we need bring marketing and advertising back to basics and take a queue from our favourite MadMen Ad exec. Don Draper says “Advertising is based on one thing: Happiness.
2014-11-21 16:39:15 • Full Text

Strategic. Streamlined. Sexy : Keys to Success in Social Media

Planning a Social Media Strategy is about as straight forward as asking a toddler to “sit still for a minute”.  So what is a Marketing Director, Community Manager, accidental social media poster by default to do? Social Media has morphed many skill-sets together and may be managed by a variety of different people or positions within an
2014-11-10 10:35:43 • Full Text

LinkedIn and Social Selling: Not your momma’s job board

As a recovering entrepreneur and student of social media, I am keenly aware that LinkedIn is not something that any professional should ignore.  LinkedIn is a powerful social selling platform and builder of Brand YOU. Whether you are selling yourself to a perspective employer, or ensuring that your network of colleagues and customers are close
2014-10-27 12:00:10 • Full Text

Time for change. A Couple of Chicks™ make a strategic shift

After almost a decade of navigating the brave new world of digital media, we have come to a time to shift – yet again.  This time the shift will be the end of an era and the start of something new for A Couple of Chicks™. When Patricia Brusha, my partner and “the other chick”
2014-08-27 17:23:01 • Full Text

News

Harness the power of social media to quickly add third party perspectives , expert opinions and real time content. Search and display the best content to substantiate you ideas, build your brand or simply entertain your audience.    
2014-07-10 16:37:29 • Full Text

Lessons in "LIVE" social media marketing and retail

The days around the grand opening of the Outlet Collection at Niagara, the largest outdoor mall of it's kind in Canada, were critical in launching a successful social media presence. Key to its success was leveraging the online and offline buzz, responding to accolades and criticism, and learning what content was resonating with the audiences on each social media platform.
2014-06-12 16:29:44 • Full Text