destination halifax

Website:
www.destinationhalifax.com
Destination Halifax Facebook Page

Pain:
Destination Halifax wanted to use social media to extend the Halifax brand; create a dialogue with past and future visitors; and drive traffic to their website.

Solution:
Combining social media communities under the "Sociable" umbrella, HalifaxSociable.com brings Destination Halifax new audiences who are consuming media and searching for travel products in new ways.

Social media is by definition interactive and social with blogs, Facebook community, Twitter followers, YouTube community and more. Active discussions occur through sharing and posting images and videos about Halifax people, festivals, events, culinary, music and other experiences. Users discuss and interact with the brand instead of simply the brand pushing out marketing messages.