Case Study

VCMBC logo

Client:
Vancouver Coast & Mountain BC
www.vcmbc.com

Pain:
To raise visibility and online traffic for partners within their tourism region.

Solution:

Identified opportunities to increase traffic and online distribution through Web Audit
Identified top target keywords consumers were looking for in searching Vancouver Coast destinations
Optimized Website Content and deployed SEO best practices
Began Online PR/Content Syndication Program pushing out VCM messages online
Worked through a 12-Month Monthly Training and Support Program with VCM Staff

Result:

VCMBC is now trained in Search Engine Optimization, Search Engine Marketing Best Practices – and can share with industry partners
84% of web traffic is now derived from search engines
Top traffic source is Google sending 22,000 visitors per month to www.vcmbc.com (and more traffic to partner websites!)
Majority of online marketing initiatives can now be handled in-house.
Creation of a “Marketing Partner Co-Op” Program where Industry can participate in Online Marketing Programs along with VCM and Partners

The VCMBC Story:
The Process began with a conclusive Web Audit and Strategy Assessment and determined that Search Engine Optimization and Content Syndication within a 12 month Consulting Program would be best solution to getting the www.vcmbc.com website more visible online and to help guide the VCM team to learn how to be successful over the long term.

A two month Winter Campaign that focused on Winter Packages in the Vancouver Coast regions was deployed using Paid Search (or Pay Per Click) advertising programs with both Google and Yahoo,and Content Syndication of PR to drive traffic to an optimized landing page that featured all partners.The successful campaign was followed by a two month Spring Campaign with measurable results for partners and for Vancouver Coast and Mountains website.

The Consulting Program consisted of Training VCMBC in online marketing tactics with monthly consultation to provide direction and strategy. A review of analytics at the end of every month and ranking reports gave ongoing support which identified trends and clarified where their efforts needed to be focused on.

The process provided Vancouver Coast & Mountain Destination Marketing Organization withsubstantially more traffic and online visability, as well as the ability to execute Online Marketing programs on behalf of their partners.
By increasing traffic to their website they achieved their mandate to provide more exposure to their partners and they became a valuable resource to partners in their smaller communities.

The www.vcmbc.com website has also become a strong destination website for those looking to visit the area as the information rich site can now be found by perspective visitors through search online. The Vancouver Coast and Mountains Destination Marketing Organization can now perform Online Marketing Strategies in-house to continue with Search Engine Optimization and Search Engine Marketing best practices for their web asset and can assist in developing programs for Partner communities to reach the millions who are using the World Wide Web to research and book travel online.

“Successful business leaders understand that it’s the relationship that makes the difference in long term agreements. The Chicks get it, deliver more than they promise and always with their quirky brand of humour. Just love doing business with them! By the way, the results are great too!”
Kevan J. Ridgeway, President & CEO, Vancouver Coast & Mountains
www.vcmbc.com

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