set your course and measure your results. often!

Avoiding putting your (online) cart before your (digital) horse! Have a strategy in place, understand your target markets and competitors and know what visitors are doing on your site so you get a return on your web assets.

Here are a few Chick approaches to Strategy & Measurement, especially geared toward tourism marketing.

Online Marketing Strategies

Integration is key in a digital marketing age that includes websites, social media, mobile marketing, blogs, feeds, Flickr, YouTube and the list goes on and on. A Couple of Chicks combines an understanding of your audience, market and goals with ahead-of-the-curve knowledge of online marketing trends to craft integrated online marketing strategies that will bring you more qualified, engaged consumers.

Web Audit & Competitive Diagnostic

How do you compare with your competition? Are visitors using your site the way you think they should be? Web audits and competitive diagnostics offer valuable insight into how you are performing online by looking at your overall peformance against your competitors. Recommended prior to strategy development.

Analytics & Campaign Measurement

Analytics are the web goldmine – telling you who, what and when about your website —and a key part of all projects with our digital marketing agency is a regular review of analytics for both quality and quantity of web visitors. With a solid strategy in place, you’ll visibly see the results reflected in your analytics.