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Web Analytics
Website Analytics follows the path that a web surfer navigates through and analyses this data, returns it back to the program and displays the relevance of search terms used, links/ads clicked on, time spent on the site, how many pages navigated through, date of visit, area of world visitor is surfing from and ROI.
You need to know how to spend your marketing budget in the right places to make your boss, or your bank account happy! You need proof of revenue generated from each campaign? You will look like a genius?and it can be our little secret!
This is a Hot topic - and absolutely KEY to the success of your business.
What good is a Marketing plan if you don't know what drives the business?
Chicks to the rescue! We will recommend the best tools to allow you to track all of your on-line and off-line marketing campaigns - and to assign revenue to each one! No - not a Hits or traffic report - CONVERSIONS! Wow - Accurate Return-on-Investment reports! What a concept!
- We will suggest a tool that will become a Working Marketing Plan to measure ROI quickly and easily - based on actual SALES/RESERVATIONS.
- We will show you how to see who is buying your product or service?how they found you?and how much they have spent.
- We will recommend how to set a budget that makes sense for your website/on-line business and then benchmark to compare against your Costs, Clicks and Conversions.
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