white papers

Welcome to the ACOC White Paper database.  We hope you find the contents of this page engaging and helpful.

a brave new social world for destination marketing organizations (dmos)

Today's web is more about connecting with people and creating and exchanging information than it is about simply looking for things. This is having a great impact on online travel, and DMOs need to understand how the words and images found in social media are changing how travelers think and act. Connecting with web users through social media is an essential part of the business now.

an a-to-z of social media trends to watch

The social networking phenomenon is moving at meteoric rates, and in 2011, it will evolve quicker than ever before. To avoid becoming a technological dinosaur, here's an A-to-Z of social networking and media trends to watch this year...

top 5 social media trends

1. Online video. Everywhere.

Online video is not a new phenomenon; however, what’s new about this avenue is that it is increasingly everywhere. The bar has been set high for the level of consumer interaction and this must include valuable interactive video. Video engagement is continuously increasing and in October alone, 5.4 billion videos were viewed -  2 billion of which were on Facebook. Brands and consumers rely on video to provide information that is not present elsewhere in social media, making it a critical component in shaping people’s perception about companies and each other.


why a wordpress based website is a social media trend for 2011

The world of social media is witnessing a lot of changes in the year 2011 including location-based marketing, review websites, text campaigns, plugins etc. If you are planning your new social media strategy, it is important to make sure that you leverage...